Custom meta tags for web pages in SharePoint Search

Insights into search black magic

I’d like to share with you an amazing feature of SharePoint Search that exists for very long time,  at least since 2007 version, but very few people, according to my observations, are aware of it.

First of all, it is possible to increase findability by doing basic SEO of intranet sites by adding well-known (http://en.wikipedia.org/wiki/Meta_element) meta tags to web-pages : title, keywords, description. These tags will be picked up by SharePoint Web Crawler and propagated to crawled properties, and then automatically linked to appropriate managed properties, which have very high impact to overall ranking.

Secondly, it is possible to crawl custommeta tags from web-pages using and leverage them in search (a few example are in the end of the post).

All you need to do is to add them the same way as you do with well known tags.

_mata

Then doing a full crawl, go to…

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